Sharina Al Marri

Managing Director and Co-Founder of Al Deyafa Group A prominent network of customer happiness centers in Dubai. With over a decade of experience in government services and customer experience, she has been a driving force behind the establishment and expansion of integrated service centers, including Tasheel and Amer Since launching the group’s first branch in 2016, Sherina has led its transformation into a well- established multi-branch operation, setting elevated benchmarks in service quality and customer experience Under her leadership, the organization earned a prestigious 5-star rating from the Ministry of Human Resources and Emiratisation, reflecting a consistent commitment to excellence